Digital Marketing

120 Hours

Digital Marketing

Our course exposes you to the whole digital marketing package and provides you basic knowledge of web development and soft skills training as well, making you a master of all.


Talking about career prospects in India, digital marketers have become one of the most sough-after individuals in the job arena. Digital marketing courses are amongst one of the most boomed and hyped in the market. However, a true digital marketer is someone who is an all-rounder and has knowledge about all the aspects of digital marketing. Thus, while hundreds of institutes out there providing digital marketing certification course program that claim to provide you with the best knowledge about digital marketing, Grras is the one which will help you become an all rounder for maximum benefits and career exposure.


● What is marketing?

● How we do Marketing?

● What is Digital Marketing?

● Benefits of Digital marketing over Traditional marketing

● Digital marketing platforms and Strategies

● Defining Marketing Goals

● Latest Digital marketing trends

        · Industry Applications

        · Website planning and creation

        · Domain and Hosting Setup

        · WordPress and Blogger site setup

        · Content Writing and Marketing

        · Professional Blogging

        · Keyword Analysis

        · Competitors Analysis

  • How the search engine works?
  • Components of Search Engines
  • Keyword Research and Competition
  • Introduction to Keyword Research
  • Types of Keywords
  • Keyword Research Methodology
  • Business Analysis & Categorization
  • Google Keyword Planner
  • Market Research and Analysis
  • New Keyword Ideas
  • Competition Analysis
  • Finalizing the Keywords
  • Introduction to Onpage
  • What is Webmaster Tools
  • Onpage Analysis Methodology
  • Fundamental On-page Factors
  • Website Speed
  • Domain name in SEO
  • URL Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • Content Optimization
  • Sitemaps Generation
  • Using Robot.txt in Site URL
  • Redirecting Techniques
  • Canonical Links
  • Rich Snippets
  • What is Link Building
  • Types of Linking Methods
  • DoFollow Vs. NoFollow Link building Guidelines
  • Linking Building Methodology
  • Links Analysis Tools
  • Directory Submissions
  • Local Business Directories
  • Social Bookmarking
  • Using Classifieds for Inbound traffic
  • Question and Answers
  • Blogging & Commenting
  • Guest Blogging
  • What is Local SEO?
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local Submissions
  • Website Position  Analysis
  • Website Monthly Reports
  • Writing the SEO content
  • Exercise: Writing the SEO content (working in groups)
  • Web design
  • Optimization of Web sites
  • EXERCISE: Creating web sites, MS Expression (working in groups)
  • Introduction to CRM
  • CRM platform
  • CRM models
  • Exercise: CRM strategy (working in groups)
  • Introduction to Web analytics
  • Web analytics – levels
  • Social Media Marketing plan (working in groups)
  • Creating a facebook page
  • Visual identity of a Facebook page
  • Types of publications
  • Exercise: Making a Facebook page (working in groups)
  • Business opportunities and Instagram options
  • Optimization of Instagram profiles
  • Integrating Instagram with a Web Site and other social networks
  • Keeping up with posts
  • Business tools on LinkedIn
  • Creating campaigns on LinkedIn
  • Creating business accounts on YouTube
  • YouTube Advertising
  • YouTube Analytics
    • Social Media Post creation
    • YouTube SEO
  • E-Commerce Marketing
  • E- Commerce Website SEO
  • Facebook Ads
  • Creating Facebook Ads
  • Ads Visibility
    • Google Display advertisement
    • Online advertisement
    • Dropshipping
  • E-mail marketing
  • E-mail marketing plan
  • E-mail marketing campaign analysis
  • Remarketing and Re-targetting through Ads
  • Google AdWords- creating accounts
  • PPC Advertising (Google AdWords)
  • Introduction to Paid Marketing
  • Google Account setup
  • Interface Tour and Billing Settings
  • Account Structure
  • Campaigns settings
  • AdGroup setup
  • Keyword Match Types
  • Keyword Research Tools
  • Understanding Ad Auction
  • What is Quality Score
  • Factors to improve Quality Score
  • Types of CPC’s
  • Bidding strategies
  • Ad Formats
  • Ad Guidelines
  • Ad Extensions
  • Google AdWords- types
  • Exercise: Google AdWords (working in groups)
  • How to get freelance projects
    • Personal Branding
  • Influence Marketing
  • Digital marketing Startegy
  • Keeping up with conversions
  • Recapitulation: - lessons learned
  • student satisfaction survey
  • Digital Marketing Budgeting - resource planning
  • cost estimating
  • cost budgeting
  • cost control
    • How to grab Digital Marketing works / projects /Freelance projects?

Course Features

Provide Training Certificates, Internship Letter and Red Hat Participation Certificates.
Support on a daily basis and one to one support with Experienced & Certified Trainers.
 Support on a daily basis and one to one support with Experienced & Certified Trainers.
Students will get placement assistance after the summer training gets completed .
Interview preparation with Mock Interview sessions and HR Round skills will be complimentary for students .
Digital notes,assignments , Soft Copies and PDF's will be provided.
Exam prepration of respective global cetification in the course is included in the training .
Weekly test series will be conducted to enhance competitive environment.
Seminars by professionals and industry experts will be conducted to explain the live working in a company and industry standard working tools.


Our Summer Internship modules are designed in such a way that you don’t need to have any specific prior knowledge .Whatever knowledge is required, will be delivered during the training itself. Only your enthusiasm and your will to do is required !
Students (BCA, MCA, B. Tech, M. Tech, MSc-it etc.) who want to make their careers in any IT field , want to do mandatory internship/ training prescribed under the university provisions or the one who has the will to learn and utilise summer time /lockdown time can attend this.
All the Mentors are Certified Industry Experts with vast experience in implementing real-time solutions on different queries related to different topics. They will share their personal industry experience with you while connecting with you .
No doubt , our Online Training Conduction Pattern is same as our Classroom Training pattern. Whether it is the curriculum , way of teaching , way of providing practical exposure ,assignments or projects to the students , we abide by the principle of same teaching pattern in both the training .
For sure , our concern is to pay individual attention and assistance to the students . Hence , you can feel free to ask queries , extra time , doubt solving sessions and assistance in making projects
You just need to have laptop/desktop and proper net connection so that these online training sessions can be conducted without hampering the flow of learning .Proper internet connection speed is required so that disturbance and technical glitches can be avoided during the training .
Candidates need not worry about losing any training session. They will be able to take their missing sessions in extra time by mentor. We also have a technical team to assist the candidates in case they have any query.
Before registering , you can attend one FREE WEBINAR where you can decide to join the course or not. After that, if you are enrolled/ registered in classes and/or have paid fees, but want to cancel the registration due to certain reason, it can be attained within 72 hours of initial registration. Please make a note that refunds will be processed within 30 days of prior request.
Yes, we do provide Placement Assistance with our training courses. You will get assistance in getting job references regarding particular technology and stream of IT . If you’re an undergraduate , then also you can get assistance after you are a graduate by our placement team.

You can enroll to this program following the application process mentioned here:-

Depending upon the area of interest, a candidate can opt the course.

We have limited seats; you can make the payment in the payment link which gets generated to your registered email. 

You will get E-Mail and whole the registration process there.

We do have Cash/ Card/ Paytm/ Google pay etc payment option.

You can pay your fees in installments also.

Reach out to / 9001997178/ 9772165018 in case you do not have a provision to make an online payment or you have any query.

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