Top 20 Digital Marketing Interview Questions & Answers

In this whole article we will discuss top 20 Digital Marketing Interview Questions & Answers.
Digital Marketing is one of the top fields for growth today. Every organization understands the need to find the right digital marketer and hire the right team for growth of their business.

The kind of domination this field has shown in the last couple of decades is incredible and the demand is only expected to get better with time. A lot of job opportunities are created in this sector every year.

While getting trained and certified in the sector is not the difficult, cracking the interview is. You need insider information to be able to ace the interview that you have with any company.To be able to attain that level of confidence, knowledge and skills, you need to get trained by the best and Grras Solutions is just the institute you have been looking for.

An interview is a tricky aspect because the interviewer can ask you anything from anywhere. Thus, you need to have solid basics and know the subject well to be considered for the job. To make things a tad bit easier for you, here is a list of the top 20 digital marketing interview questions & answers for you.

 

Top 20 Digital Marketing Interview Questions & Answers

 

Question 1. How do you categorise digital marketing?

Answer. Digital Marketing can be categorised as Inbound Marketing and Outbound Marketing.

In Inbound Marketing, interested customers are pulled in by concentrated marketing. Most common ways are blogs, search, opt-in emails, social media and influencer marketing.

In Outbound Marketing, everything is done according to the product’s needs and is pushed regardless of the potential customer. It is mostly done via display ads, TV ads, magazines and billboards.

 

Question 2. What are the various aspects of Digital Marketing?

Answer. Digital Marketing is an umbrella term that carries various aspects and elements under such as SEM, SEO, Content Marketing, Social Media Marketing, Email Marketing, E-commerce Marketing, and many more.

 

Question 3. How will you increase the amount of traffic on your website?

Answer. The top most sure shot and effective ways of getting a higher amount of traffic on any website is by employing:

• Paid search
• SEO activities
• Content marketing
• Content optimization
• Better headlines
• Targeting long-tail keywords
• Email marketing
• Guest blogging

 

Question 4.  Why are keywords important for SEO?

Answer. A keyword is the key aspect of SEO. Users use keywords during their search products, services and places, which act as keywords for us.

These keywords can be used to get a better ranking in SERPs. A website should be SEO optimised and so should the blogs and articles.

 

Question 5. What are the key areas wherein keywords can be used for site optimization?

Answer. Keywords can be placed in website URL, meta tag, body text, website title, web page content, and headlines.

 

Question 6. How does Grey Hat SEO work?

Answer. Grey Hat SEO lies between black hat SEO and white hat SEO and can even be called a combination of both. It is not 100% ethical but definitely not as bad as black.

 

Question 7. How can you do offline optimize?

Answer. Offline optimization can be carried out flawlessly via leveraging social interaction with a website, promotion of content through social channels, good quality backlinks, guest blogging and adding social book markings.

 

Question 8. What are the top digital marketing tools that prove to be useful?

Answer. Some of the top digital marketing tools that are proving to be useful in the current times are:

• Keyword discovery
• Moz
• Alexa ranking
• Digital point keyword tracker
• Google analytics
• Google keyword planner
• Google trends
• SEMrush
• MailChimp
• Ahrefs
• Unbounce
• AdExpresso

 

Question 9. Is Google Adwords any good?

Answer. Google offers an online advertising service to aid marketers in reaching their clients instantly and that is Google Adwords. It is used by businesses to display ads on Google and is the most widely used Pay-Per-Click advertising system across the globe.

 

Question 10. What is the character limit in Adwords Ads?

Answer. 30 characters for headlines and sub-headlines. 90 characters for the description.

 

Question 11. How can the conversion rate be improved?

Answer. Conversion rates can be improved and increased by testing various website elements, more focused on landing page. Experiments can also be carried out on the layout, the style and the functionality of the landing page.

 

Question 12. How is digital marketing different from branding?

Answer. Digital marketing is all about establishing communication with the organization’s target audience via various mediums such emails, catalogues, pamphlets, flyers, etc.

Branding, on the other hand, is about exposing a brand to apps and websites that witness a great audience reach. This can be done best via custom ads, YouTube ads, and remarketing.

 

Question 13. Do you think there are any kinds of limitations to online marketing?

Answer. Every coin has two sides and so does online marketing. There is higher competition and since the play field is even, it can also prove to be more difficult to establish a brand there.

If results are not instant or as per expectations, it can get a bit overwhelming at times. While planning can be done, some things just cannot be anticipated.

 

Question 14. What are the top PPC tools?

Answer. Top PPC tools include SEMrush, Unbounce, Adwords Wrapper, Adwords Editor, Optimizely, and Keyword Planner.

 

Question 15. How will you convince your customer as to why to go for online marketing and not offline marketing?

Answer. Online is the new now and the coming tomorrow. It gives us the ability to tap a larger audience along with the possibility of a wider global expansion. Everything you need is available online and our customers know it. Hence, it is best to be there where our clients will go in search for answers. It is better, faster and more affordable.

 

Question 16. What KPIs are used in social media reporting?

Answer. The top KPIs or Key Performance Indicators used in docial media reporting include

• Engagement
• Conversions
• Likes
• Reach
• Leads
• Shares
• Active followers
• Traffic data
• Brand mentions

 

Question 17. How many words does a long-tail keywords have?

Answer. A long-tail keywords contains 4+ words.

 

Question 18. What is CTR and how is it calculated?

Answer. CTR stands for Click Through Rate. Tha equation is

CTR = Number of Snap/ Number of impressions * 100

 

Question 19. Name the four C’s of digital marketing.

Answer. The four C’s of digital marketing are:

• Customer
• Content
• Context
• Conversation

 

Question 20. How can you calculate the ROI?

Answer. ROI can be calculated by:

ROI = (Sales Growth – marketing cost) / marketing cost

 

In this article we learned digital marketing interview questions and their answers.