What is the Difference between Salesforce CRM and Other CRMs?

Customer is the king. Any business that comes into play is there with the purpose of making profits and growing. But it is never possible without customers. Whether a business is serving the end customer directly or you are dealing with other businesses as their customers, they need them.

To help maintain and manage these relations, there is a system referred to as CRM. In this blog, we are going to discuss CRMs and then get into the depth of the most famous one – Salesforce.

In addition to this, we will also learn that what is the difference between Salesforce CRM and other CRMs. So, let us begin by taking up one thing at a time, starting with what is CRM software.

 

What is CRM Software?

CRM or Customer Relationship Manager is a technology developed with the purpose of managing a company’s entire interactions and relationships with current as well as potential customers. It boasts a simple goal of improving business relationships. The CRM software aids companies in streamlining processes, improving profitability, and staying connected to customers.

Implementing a CRM system helps the company focus on its relationships with individuals. These may include service users, suppliers, customers, colleagues, etc. This relationship journey covers the business’ entire lifecycle with them. This incorporates finding new customers, ensuring they give them business, and additional service that may follow.

CRM solution aids in enhancing the customer experience and overall journey.

 

Who is the CRM Software Fit for?

The CRM system offers a great way of managing the external relationships and interactions that lead to success. Right from business development to customer service, recruiting to sales and marketing, everyone can make the most of this software.

With CRM software, the organization can store prospect and customer contact information, record service issues, manage marketing campaigns, and identify sales opportunities. And all this can be done from one central location. Additionally, this all information can be accessed by anyone at the organization.

This easy access and visibility of the data makes collaboration easier and leads to increased productivity. This single system allows everyone in the company to see all the information related to customers. This includes what they have purchased, when they last purchased, how much they have spent, and everything around it.

CRM systems aids in driving business growth for companies of all sizes. However, the biggest benefit is enjoyed by small businesses wherein the teams need to coordinate better and achieve more with less.

 

Why do Businesses need CRM?

CRM software has been termed as one of the fastest and the largest growing enterprise application software category. In the coming years, by 2027, the worldwide spending on CRM is projected to reach USD $114.4 billion.

While every business begins with the intent of making it big, not everyone adopts the right strategy to make it happen. But as the competition increases, companies ae realising the need to adopt strategies that are centred around the customers to ensure they feel seen and heard.

Consequently, the need for experts in this area is increasing too. You can be someone who enjoys immense success in the sector.

The key here is to note that CRM is the name of a software and there are many of those out there. But the best on is Salesforce. It is the number one across the globe and with training and certification course in this one, you will be able to enjoy a brilliant career too.

Here are a few reasons why businesses need CRM today –

• The CRM software allows the employees of a company to see all the customer information at a single place. A single customizable dashboard will give you all the information you need.
• This software is highly useful to marketers in optimizing and managing lead journeys and campaigns. A data-driven approach is appointed here.
• This is a system that can benefit the entire company by being embedded in the system. from supply chain management to finance and customer services, its benefits are enjoyed everywhere.
• It ensures that no information or interaction is lost in the entire process. Whatever that happens with a customer, their responses, their purchases, and approaches, etc. is recorded for the entire company to use and make the most of.
• Implementing the CRM system has showcased a proven record of increasing sales, enhancing marketing, offering better customer service, positively affecting digital commerce, and helping technology and IT leaders.

 

Salesforce is one of the best-known CRMs across the globe today. There are numerous reasons why picking this system is a good option. There are many ways in which the Salesforce CRM is better than its competitors. Let us discuss the difference between the two.

 

How is Salesforce CRM Better than other CRMs?

Salesforce is counted among the world’s best cloud-based CRM systems. This is happened due to the multiple benefits it offers to any company using it. It positively aids companies in becoming more streamlined, more effective, and more efficient. In the years since its inception, Salesforce has grown exponentially and aided in the growth of businesses using it as well.

Here are some of the pointers that draw a line of distinction between Salesforce and other CRMs. The bottom line is that Salesforce is a better name than any of its competitors and we are not the only ones saying this.

If you are interested in making your career in this field, then the best thing to do is to enroll with a leading Salesforce training course in Jaipur. It is going to be an investment for you that will lead you to become an asset for any company that hires you.

Let us take a look at why the Salesforce CRM is a better option and why learning it will change your life for the better.

 

• Salesforce is More Convenient to Use

Salesforce CRM is so widely adopted by companies because it is super easy to use and understand. It boasts a design that is highly similar to a website. Thus, company members are able to easily browse through it.

This system allows the employees to log in from anywhere and at any time, allowing them to stay in touch with one another. The customer data can be kept an eye upon and even altered as and when the need arises.

The infrastructure is super secure, ensuring your data’s safety irrespective of where you log in from. It also offers a wide range of cloud solutions for support, sales, marketing, and analytics.

 

• Salesforce is a Multi-tenant Platform

With Salesforce CRM, all the users from within the company can share the same infrastructure. Thus, when one person makes changes, it is visible to everyone on the network.

The best aspect is that the safety of the data is always kept in pristine condition.

 

• Salesforce is a Mobile CRM

Salesforce is a name that has topped up as one of the first names to bring forth the concept of mobile CRM. Hence, people on the network do not need a laptop to stay connected, it can be done via mobile phones.

 

• Salesforce is customizable

Every business is unique and their needs are equally unique too. Thus, it becomes a crucial step to find the right CRM solution that will fit their every need. With Salesforce CRM, the best thing is that it is customizable. Thus, when a business’ needs change, they can customize this system as per their changed wants too.

This feature ensures that the business is able to create processes and workflows best suited for their working.

 

• Salesforce offers Integration Options

Due to its well-documented and open API, this Salesforce platform ensures salesforce integration a possibility. The business’ productivity gets positively affected as this integration facilitates mapping out of the business processes onto salesforce.

 

• Salesforce Boasts a Diverse & Supportive Community

Salesforce is known for boasting a highly supportive community that is known to always be ready to help. It is because of this community that its users also get customization as an active option.

 

• Salesforce has some Brilliant Reporting Tools

Companies get the chance to save a lot of time and money when they incorporate Salesforce CRM in their everyday use. This is because of the wide suite of reporting tools that it offers.

These tools aid the business in standing out and getting seen by the right audience to help them succeed. These reporting tools can be customized to fit each organization’s needs too.

 

Conclusion

When we talk about making a career with a CRM, we suggest that person to go with Salesforce. This is a leading CRM that is bringing about a change in the entire industry.

Organizations from all the domains are out to hire Salesforce experts and you can be one of them too. All you need is the right guidance and training, which you can get at Grras Solutions. Begin your journey to success now with the right professionals by your side.